IDEA – Finding Black Horse
2019 , we are in charge of the ceremony visual design for 56th Golden Horse Award .That is an international movie festival and like an Oscar movie award in Chinese.
This year we disrupted the traditional way of using classic movies or masters to celebrate GHA. So to turn golden horse into black one is our idea, because it’s time to celebrate those young power in the movie industry. We believe black horses all are there and keep running to us. Let’s find them!
The poster we see the battle scratch surround the black horse, it means the tough and struggle situation which those new talents face now and are breaking through for becoming a next great master.
We invited 23 black horse movie directors to collaborate with us for nominee videos. Every video represents a different category of award . These directors can use their vision to tell a story about that. Pls check the reel as below :
