Audi Driver Image Content Film

IDEA – There Is No Change Without Firsts

In May 2017, working with Audi launch a new campaign which celebrates a new generation of trailblazers that have the power to inspire every-day consumers to be part of a movement by taking risks and challenging the status quo in their respective fields of personal devotion.

We lunched three Audi driver image films . No more documentaries , to use three different ways tells each stories about " GUTS " .

  • Role ACD / Copywriter

In this visually arresting film, we uses intricate stop motion animation to illustrate the challenges Cheng Cong Fu,China’s first Chinese Lemans race car driver, faced to reach the road to fame.

Ma Long, the first table tennis Grand Slam winner, uses his best weapon – the Ping-Pong racket – to ‘beat off’ challenges that spring up.

Hao Jing Fang, the first Chinese female Hugo award winner, reveals her mystical take on the city of Beijing in a pop-up book animation treatment.