IDEA – Be the king in your heart

In 2022, Audi sponsored the Taiwan P. LEAGUE+ professional basketball team, the New Taipei Kings. So we create different digital contents for social media through the entire season.

How do we turn sports fans into Audi fans?
Firstly, we combined Audi’s brand concept “Future is an attitude” with the New Taipei Kings' brand spirit of “awakening the king within everyone.” Continuously pursuing the king within ourselves means constantly evolving. Introducing Audi x New Taipei King campaign
“Living Progress , Be the king in your heart”

On social media, we have created a series of documentary films called
“The Road to Evolution” featuring the players' evolution stories to make more people appreciate the spirit of "Future is an attitude.”