IDEA – A Lab to Refresh Your Curiosity

Taipei Xinyi A13 is a new opening shopping mall at the trendiest area in the town now. Its propositioning is “ REFRESH “ . Our task is to create the experience by a lot of LED screens in the mall to tell the story of A13.

We create the mall as a “ Curiosity Lab “ , we would like to invite people to join an experiment of shopping . The whole mall is like a huge lab. By different floors’ theme, everyone can find a lot of strange equipment in the LED screens. They all will turn people’s familiar stuffs into unfamiliar ones. What we design is not only the beautiful atmosphere, but to bring out people’s curiosity during the shopping journey.