IDEA – Fashion For Love

Jasonwood Jeans is a Chinese brand for second tier city young generation . In rural area, young kids are hungry for modern life. Millions of them have left their hometowns for their dreams.

The story is about young rural kids to become trendy in style in the city.They dreams that when they goes back home, they can show off the style. But something unexpected happened …

At Chinese New Year, millions of young rural kids go back home for the holidays. We launched two content videos. One is a comedy , another is a more touching way to tell the story .