Harbin Beer FIFA World Cup

IDEA – EVERY CUP COUNTS

As for FIFA world cup, what the most of beer company can communicate to consumers is all about getting together to watch the games and drink beer, include Harbin Beer. FIFA World Cup 2014, Harbin Beer is official sponsor. So, the challenge for us is how to tell a different story.

  • Role ACD / Copywriter

Not only a human touching TVC commercial, we also create a lot of short humor films to bring out the core value of brand and stimulate consumption by beer product during the football game.

To engage local consumers in Harbin city, we lunch a social poster campaign, the idea is about “what you will sacrifice” for getting happy together with you brothers during the world cup. These posters are put on the social media and outdoor. The copy is written by the dialect of northeastern China.

For watching world cup with bro, Really pissed off my wife. So what!
Mr. Tsien, 36 years old, is awesome!

For watching world cup with bro, Scream my head off. So what!
Mr. Ma, 45 years old, is awesome!

For watching world cup with bro, Mess my house up. So what!
Mr. Wang,30 years old, is awesome!

For watching world cup with bro, My neighbor knocks on my wall. So what!
Mr. Li,32 years old, is awesome!

For watching world cup with bro, I refuse the business trip. So what!
Mr. Chen,41 years old, is awesome!

For watching world cup with bro, I miss my on-line game . So what!
Mrs. Wang,26 years old, is awesome!

For watching world cup with bro, I bunked off work. So what!
Mr. Lu, 27 years old, is awesome!