29th GMA MUSIC AWARD

IDEA – Manifesto

JL DESIGN is in charge of the show package for the 29th Golden Melody Award , the most important pop music award in Chinese world.

GMA 29 “Manifesto” is a call to action for the future of the Chinese music industry; welcoming a new wave of artistes as every generation has their own voice, their own way of making themselves heard.

  • Role Creative Director

The way we design the 26 nominee videos is from the hundreds and thousands of songs of the new generation, 26 songs were picked as they voiced the concerns of the modern society. The meaning behind the songs were injected into the nominee videos, turning them into #statements, a manifesto.

29 young Taiwanese illustrators from around the world were invited to collaborate on the videos, cross over 15 motion graphics designers / studios, they brought the stories to life. These videos are a representation of the voice of a new generation and a cultural perspective; a way of seeing the energy of the new wave. Pls check out some of them …

BEST MANDARIN ALBUM

BEST BAND

BEST TAIWANESE

BEST LYRICS

BEST MUSIC VIDEO

BEST ABORIGINAL

BEST NEW ARTIST

BEST FEMALE MANDARIN SINGER

BEST INSTRUMENTAL RECORDING ALBUM

BEST ALBUM DESIGN

BEST INSTRUMENTAL ALBUM

Moreover , we also put them all to the stage …

After the show , we share everything on the website