Ford New Mondeo Campaign

IDEA – Straight Out of Life Formula

In Asia, most men need to change their lifestyle after marriage because of the traditional mindset . At the same time , they will follow others' expectation to make decisions for life .

The story is about when men driving alone , let’s see how they can take it easy and enjoy their own pleasure .We let the car become a space for men to get rid of those rules given by others and be what they really are.

  • Role Copywriter