Alfa Romeo - Print

IDEA – Unashamedly Italian

Our ambition is to position Alfa Romeo long-term as a luxury alternative around a elite group of like-minded drivers.The launch campaign objectives begins this: make small mean scarce.

Imagine the launch of Alfa Romeo in China is like an Italian entering a nightclub in Shanghai. The story is all about that.

(These are pitch works . )

  • Role Copywriter

Copy : Definitely not German.
Alfa Romeo Unashamedly Italian

Copy : It’s important to make your family proud.
Alfa Romeo Unashamedly Italian

Copy : Quadruple Expresso.
Alfa Romeo Unashamedly Italian

Copy : Efficiency Never felt so sinful.
Alfa Romeo Unashamedly Italian

Copy : From the producers of Sistine Chapel.
Alfa Romeo Unashamedly Italian

Copy : It’s not a road, it is a catwalk.
Alfa Romeo Unashamedly Italian

Copy : It’s not a family car, but it might start a few.
Alfa Romeo Unashamedly Italian

Copy : Unfortunately, censorship won’t allow us to show you the inspiration behind its curves.
Alfa Romeo Unashamedly Italian

Copy : To design a car like this, being emotional, impulsive and vain helps.
Alfa Romeo Unashamedly Italian

Copy : Top speed, 135MPH.But best at 5MPH.
Alfa Romeo Unashamedly Italian