FOX Classics Japan Channel Identity

IDEA – Back To The Golden Age of TV

FOX Classics is a brand new channel catered to Japanese audience who are familiar with American hit TV series from the '80s to '90s.

The idea is to hark back to the golden times but giving it a modern twist. By using neon elements that recalls Hollywood’s golden age by neon tube and presents them in a new context, the design is modern with a hint of classic glamor.

  • Role Creative Director